Feruza Afewerki

Gold and Ashes
Visual Storytelling

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About the Artist

Feruza is a 26-year-old photographer and creative director. She was born in Eritrea and raised in West London. As a qualified personal coach, Feruza enjoys fusing coaching principles into her portrait photography. She was previously the Creative Director for Dream Nation and has experience of curating personal development events and campaigns for young adults.

Feruza is creating a photo series called Gold & Ashes, where she hopes to bring dignity and honour to the stories of the Grenfell community. After losing family in the tragedy, she has been inspired to refocus the lens on the heart of the matter – highlighting the humanity and courage of this community and memories of their loved ones. All profits from the photobook will support trauma therapy and wellbeing services for the Grenfell community.

Feruza and her team are excited to deliver a series of workshops to encourage creativity in storytelling to define your own narrative.

The Project

Gold & Ashes Grenfell

Gold & Ashes is a photo series to refocus on the heart of the matter of the Grenfell tragedy.

This project aimed to bring dignity and honour to the true stories of the Grenfell community. After losing her sister and niece, Amal Ahmedin and Amaya Tuccu, in the tragedy on the 14th June 2017, their lives have inspired her to document the intimate memories of the loved ones whose lives ended that night so that their stories are never forgotten. With this project, Feruza and her team will be documenting the memories of those we lost, the stories of those who love them and those impacted by the tragedy and how they are. All profits from the Gold & Ashes photo book directly goes towards supporting existing mental and emotional wellbeing services for the Grenfell community.

Feruza and her team are also excited to deliver a series of community impact workshops. Their aims will be to encourage creativity in storytelling and artistic expression in defining your own narrative.

She launched a crowdfunding campaign to raise awareness of the project and funds to cover the costs of production and printing. They will also be hosting an exhibition in time for the third year anniversary which will feature these stories. They currently post content on various social media platforms and will be reaching out to print publications to share the word on this art project

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